If you simply consider the fact that mobile users can have coupons, directions, menus, booking forms, phone numbers and any manner of sales and promotions in front of them (and reminding them) – its easy to understand that no other medium can come close to inspiring loyalty and repeat-purchasing like an app can.

As an App Developer, there’s a phrase I use way too much – “friction free”. If you haven’t heard it before I”l explain, and I you have heard it before, I apologise for repeating myself.